News from Webmaster's Home on October 10: Recently, Disney's promotional poster for the second season of the Marvel series "Loki" has caused controversy in the design community. The clock image in the background of the poster is suspected to have been created using generative artificial intelligence. Illustrator Katria Raden pointed out on social media that the clock image had many "meaningless curves," which is typical of AI-generated images. Further investigation revealed that the clock image was very similar to a "Surreal Infinite Time Spiral Space Antique" stock image on Shutterstock. The image, uploaded to Shutterstock this year, contained no metadata confirming its creation. Through analysis by multiple AI image inspection tools, the image was determined to be likely generated by AI.
The poster has been widely circulated on platforms such as the Apple App Store since its release. Image: Apple/Disney/Marvel According to Shutterstock’s rules, AI-generated images without attribution should not be licensed for commercial use. However, the image-providing website did not identify the image as AI content, nor did it provide an explanation for the violation. Many designers criticized the practice as unethical and worried that it would take away jobs from human artists. In fact, as early as March this year, another Disney Marvel work "Secret Invasion" was criticized for using AI to generate images, although the producer stated that artificial intelligence was only used as an auxiliary tool. Industry insiders are worried that the misuse of AI by entertainment giants will threaten employment in the creative industry. Similar AI-generated picture platforms are emerging one after another, and supervision and rights protection still need to be strengthened.