Even though he is number one, he cannot smile easily.
Among the Chuseok movies released this year, the movie 'Dr. Cheon's Exorcism Lab: Secrets of the Snowy Scenery' (hereinafter referred to as 'Dr. Cheon'), which attracted the largest number of viewers, has reached the break-even point.
‘Dr. Cheon’, which attracted 1.36 million viewers during the six days of the Chuseok holiday, saw its audience numbers plummet after the holiday. The cumulative number of viewers gathered to date is 1.76 million. Moreover, as of the 10th, the number of daily viewers has dropped to the 10,000 level. As word of mouth failed to spread after its release, it lost first place at the box office to the new film '30 Days'.
The break-even point for 'Dr. Chun', which invested 11.3 billion won in production costs, is 2.4 million viewers. Even though it attracted the largest number of viewers during the Chuseok holiday, it is far from breaking even. Not only ‘Dr.
With the addition of '30 Days', which was released on the 3rd, and 'The Hwaran', which was released on the 11th, it has become difficult to attract audiences to theaters during the off-season. Chuseok movies and new works are also suffering from audience poverty.
‘Dr. Chun’ is aiming to surpass 2 million viewers in its third weekend. Depending on this weekend's score, it seems possible to predict the break-even point.