[Today's News] Movie Crime City 2, the first movie to sell 10 million in 3 years... A signal for the revival of the film industry

The movie ‘Crime City 2’ ranked at 10 million for the first time in three years since the 2019 movie ‘Parasite’. As social distancing continued for about two years after the outbreak of COVID-19, the film industry suffered a major recession.

 However, with the release of a film that exceeded 10 million cumulative viewers for the first time in a long time, some say that a signal for the revival of the film industry has been fired. 

Film Promotion on the 11th According to the committee's integrated computer network, 'Crime City 2' surpassed 10 million cumulative viewers this afternoon, the 25th day after its release. It is the 28th domestically released film to reach 10 million, and the 20th Korean film to reach 10 million. In particular, it is the first film to reach 10 million since the outbreak of COVID-19. 

'Crime City 2' is an action movie about Homicide detective Ma Seok-do (Ma Dong-seok) subduing villains in a pleasant way. It is evaluated as having relieved the stress of the audience due to COVID-19. 

Social distancing has been observed in theaters since mid-April. As the ban was lifted and eating and drinking became possible in theaters, the number of moviegoers visiting the movie theater increased significantly. 

This is believed to be the background to the release of the first 10 million movie in the era of the COVID-19 pandemic (an endemic disease that occurs periodically).

 The effect of the audience's 'revenge viewing' (a combination of 'revenge consumption' and 'viewing', where consumption that was suppressed by external factors is released all at once) overlapped, igniting the movie's box office success. As online video services (OTT) gained great popularity over the past two years when COVID-19 hit our society, there was a forecast that it would become difficult to release 10 million movies, but this forecast was immediately shattered. The Crime City series is a sequel to the previous film.

 Following the success of the sequel, some say it opened the era of series in the Korean film industry, where series production itself is rare. It is known that Crime City was planned to be an 8-episode series from the beginning. [One More Span] Crime City 2 broke the 'off-season' formula in the movie industry? May is commonly known as 'off-season' in theaters, and the movie ' 'Crime City 2' is said to have broken the film industry's box office success formula.

‘Off-season’ refers to a time when there is not much demand for products or services. Conversely, the period when there is high demand for products or services is called ‘peak season’.

 The peak season for water parks is summer, and for ski resorts, winter is the peak season. For theaters, July to August or December to January is the peak season. 

This is because when weather is too hot or too cold, people reduce outdoor activities and look for things to enjoy indoors. May and October, when the weather is nice and good for outdoor activities, are the off-season for theaters. Accordingly, movie distributors use a strategy to avoid the off-season and present movies during the peak season.